Wednesday, January 14, 2009

Green Store in Sylvan Park

Two years ago in Tucson Arizona, Jen Casale found herself driving all over the city (in her 1982 Mercedes station wagon that runs on waste vegetable oil) to shop at
different stores to gather eco-friendly products she could use at home. One
night after one too many red lights, she realized that a one stop earth
friendly shop was desperately needed. Several years of planning later,
Jen's vision of a "green" general store evolved into what will soon be The
Green Wagon, a cozy yet comprehensive retail collection of environmentally
friendly home necessities.

Scheduled to open on Friday, January 16,
2009, The Green Wagon is nestled in the heart of historic Sylvan Park in
Nashville at 4429 Murphy Road and will be open 7 days a week from 10am –
7pm. Jen Casale is passionate about making "green" shopping easy and
practical for customers. The Green Wagon's mission is "To assist
communities in reducing our collective carbon footprint by making
environmentally friendly products accessible and affordable."

The Green Wagon will
house a classic collection of general store merchandise, with everything from
cleaning supplies to clothing to shampoo to mattresses. The store will
feature a "refilling station" where customers can refill their bottles with
certain products at a discounted price, instead of buying new containers. A
large portion of the products in The Green Wagon inventory are made locally,
therefore reducing the business' and customers' carbon footprint that would
normally occur during the shipping process. Since the notion of "green" is
relatively new and somewhat undefined, Jen uses a standardized assessment that
will evaluate products based on their environmental footprint across the
product's lifecycle stages. This standard purchasing process will give
The Green Wagon customers peace of mind and allow them the freedom to walk in
and feel good about any item they purchase. The Green Wagon hopes that
defining its standards of "green" will simplify and enhance the shopping
experience for customers.

Jennifer Casale taught recycling and water conservation at Tucson, Arizona-area schools for two years through a non-profit. She graduated with a M.F.A. in Poetry from the University of Arizona in 2008 and with a B.A. from Vanderbilt University in



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